81 The Prom provides luxury guesthouse accommodation, in the heart of Cheltenham. Now you can enjoy a break in Cheltenham, looking out over the Promenade and Royal Well, whilst staying in the very comfortable bedrooms of this traditional Regency Building.

81 The Prom has been beautifully refurbished to a high standard, whilst retaining many of the original period features of its listed building. Having created a special place in the heart of Cheltenham, this is a very unique place to enjoy a break, with many chances for retail therapy just on our doorstep. Or enjoy a great choice of fine dining establishments, with late night entertainment for those with stamina, as Cheltenham Town centre has lots to offer people of all age groups.

Book now on Guestlink.      See our Special Offers.

Throughout your stay, this family run establishment will make you feel totally at home. Ideally located; you can take in all the events our beautiful spa town has to offer. Cheltenham’s famous racecourse is within walking distance, along with the Town Hall with its many events, and the Everyman Theatre. Go shopping at some of the extensive range of boutique or specialist shops in Montpellier.

We are ideally located in the heart of the Cotswolds and a short drive will take you into many areas of outstanding natural beauty.

The train station is just over a mile away with regular buses and taxis going to and from the town centre. The Royal Well coach station is located immediately behind 81 The Prom Hotel, the towns main Taxi Rank is only a stone’s throw away, on the main Promenade, available throughout day & night every day of the week.

Here are some of the reasons our guests choose to stay with us:

• We are an independent accommodation provider, privately owned.

• One free parking space provided per room booked (some on site, some in car park located 200 metres distance)


• Location is in the absolute centre of Cheltenham, on the Promenade.

• Assistance with luggage is provided.

• In-house bar for guests only.

• Free Wi-fi throughout the building.

• Luxurious and comfortable beds.

• Extra large showers.

• Retail therapy, beautiful boutique shops directly across the road.


  • Mineral Water in each bedroom,
  • HD Freeview flat screen television.
  • Hair Dryer in each room.
  • Use of Iron & Ironing Board.
  • Luxurious complementary toiletries.
  • Hospitality tray for Tea/Coffee etc Tea making facility in each room.
  • Dressing/work table in most rooms.
  • Docking charger alarm clock.

Special Requests

Romantic gesture for your loved one? 


We can arrange for flowers, chocolates, or chilled champagne to be waiting in your room upon your arrival. Ring us on 01242 255776 to discuss or arrange.